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What I Learnt Behind the Scenes at a Video Production Company

Posted: 14 / 08 / 2019 Author: Sort Of Admin Category: About Us, Case Studies

By Niki Hodson. When I started my internship at Sort Of...Films, I knew next to nothing about the film industry. It all seemed to happen as if by magic to me - I didn’t have a clue what went into producing a film or video. I assumed it involved what most people probably think…

How to Unlock Your Department’s Potential and Create a Lasting Digital Impression

Posted: 30 / 08 / 2017 Author: Matt Vegeris Category: Case Studies, Sheffield

A selection of the films described in this blog can be found here The Department of Landscape at The University of Sheffield is the top-rated Landscape Architecture Department in the UK with 97% graduate employment. They came to us with a desire to create several course and departmental overview films along with over 20…

Client Case Study: SEAMS Ltd

Posted: 05 / 01 / 2014 Author: Sort Of Admin Category: Case Studies

The Analytics Journey SEAMS Ltd are a Sheffield-based company with a global reach in the fields of 'Asset Investment Planning' and 'Asset Analytics'. They produce industry-leading software which helps organisations within asset-intensive industries (such as utilities companies) to analyse, interpret and predict asset performance. In fact, that paragraph was pretty 'asset' intensive. I'll try…

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About Ed

ED CARTLEDGE | Managing Director and Principal Filmmaker

I’m holding a ‘proper’ camera for the first time and my stomach is in knots. I’m 4 years old and the camera is my dad’s Olympus SLR. I haven’t been given the necessary permissions. The smell of its leather case is weirdly intoxicating and the jolt of electricity that shoots through me when I accidentally release the shutter is an early sign of my physiological need to create images. I’m dissatisfied with the prints. I learn about exposure.

Later, aged 14, I’m about to call ‘action’ for the first time. A ‘crew’ of three have excitedly conceived and choreographed a comedic ‘fight scene’ to be filmed by me on the unwanted handycam of a family friend. A mini-masterpiece of visual storytelling, edited entirely ‘in-camera’ by shooting in sequence, ‘The Fight’ (as it is imaginatively titled) will of course soon be lost to the mists of 1990s standard definition VHS. I will forever hold it dear but know it could have been better with a bit more time in storyboarding.

Flash forward to higher education (specifically, The University of Sheffield) and my obsession with the moving image shows no signs of abating. I become the Creative Director of the Filmmaking Society, making countless, increasingly elaborate short films with varying degrees of pretentiousness and finding lifelong friends, several of whom I continue to work with to this day.

Those circles evolve and broaden following my graduation with a Masters Degree in Film Theory. I co-found The South Yorkshire Filmmakers Network, graduate from the renowned Arista Story Editors and European Audiovisual Entrepreneur Network (EAVE) residentials and following training in business management, create Sort Of…Films Ltd. It’s 2003.

During the subsequent, formative years of the business, I also work as a freelancer in a variety of capacities for other production companies, a screenwriter, a musician and a lecturer in film studies. These sub plots will all help to inform the central narrative as Sort Of…Films progresses from a bunch of mates making films together to a dynamic and respected agency.

Sort Of…Films H.Q., Sheffield.

Now, with so many years of operation, stories to tell and films under my belt, I occasionally ask myself why. Why do I want to continue offering my services as a filmmaker to organisations which aim to have a positive impact on people, society and the planet? Firstly, because I know that I have the knowledge and experience to help those organisations to make their project matter. Secondly, because that curious 4 year old and that excitable 14 year old and that ambitious student are all still here and they all keep telling me that there’s still room to get better…

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